Podcast to 25+ Videos with Lynsey & Erik Cantlon
When luxury Keller Williams real estate agent Lynsey Cantlon and her husband, home inspector Erik Cantlon, wanted to create content that highlighted both their professional expertise and their personal advocacy for adoption, we knew a podcast would be the perfect format. But we didn’t stop there — we turned their conversation into 25+ short-form social media videos designed to engage audiences across multiple platforms.
The Approach
We wanted Lynsey and Erik to shine on camera without worrying about the technical side. Our team handled everything:
Scripting & Prep: We mapped out key topics — luxury home buying, inspections, adoption, and family — and developed prompts to keep the conversation flowing naturally.
Off-Camera Interviewing: We asked the questions behind the camera, allowing Lynsey and Erik to stay relaxed and authentic while delivering content that would resonate on social.
Spotlight on the Experts: By positioning Lynsey and Erik front and center, we created a series of videos that highlight their knowledge, personality, and values.
Repurposing the Podcast: From one long-form recording, we edited 25+ polished, branded clips optimized for Instagram Reels, TikTok, YouTube Shorts, and LinkedIn.
The Result
With a single podcast session, Lynsey and Erik gained a month’s worth of ready-to-post video content. Their short-form videos now:
Build credibility with homebuyers by showcasing expertise in both real estate and inspections.
Differentiate their brand through their personal adoption advocacy.
Drive consistent engagement by delivering bingeable, educational, and relatable content.
Why It Matters
For professionals, creating content can feel overwhelming. By scripting, guiding the interview, and handling production, we made it simple for Lynsey and Erik to step into the spotlight and connect authentically with their audience.
At Seven Summit, we specialize in turning conversations into content libraries that grow your reach and build your brand.
