Turning Pain Points Into Opportunities: Meta Ads for Melissa Tetreault

Relocating isn’t easy—especially when you’re moving from high-cost, fast-paced markets like Western Washington or Oregon into North Idaho. Buyers face uncertainty about neighborhoods, schools, and whether they’ll truly find the lifestyle they’re looking for.

That’s where we stepped in for Melissa Tetreault, a North Idaho realtor with deep local expertise. We created a Meta ad campaign designed to speak directly to the concerns of relocation buyers—affordability, lifestyle, and the ease of working with someone who knows the market inside and out.

By focusing on these pain points and positioning Melissa as the solution, the ads not only captured attention but converted into meaningful conversations with serious buyers ready to make the move.