Amplify Real Estate Services Ads Put Agents Front and Center
When it comes to real estate, trust is built on people — not just properties. That’s why, when Amplify Real Estate Services wanted to launch a social media ad campaign targeting both out-of-state relocation buyers and local buyers, we made their agents the stars of the show.
The Challenge
Amplify, a Spokane-based brokerage now operating in Washington, Idaho, and Florida, was experiencing incredible growth. But to continue that momentum, they needed ads that could:
Attract buyers relocating into their markets.
Resonate with local buyers looking for neighborhood experts.
Showcase the brokerage’s agents as approachable, knowledgeable, and trustworthy.
Our Approach
Rather than using stock footage or generic graphics, we leaned into what makes Amplify unique — their people.
Scriptwriting: We wrote ad scripts tailored to two key audiences:
Relocation buyers, focusing on ease, virtual options, and smooth transitions.
Local buyers, highlighting agent expertise, neighborhood knowledge, and community connection.
Collaboration with Videographers: To ensure the ads felt authentic and high-quality, we partnered with local videographers who could capture the agents in action — showing homes, exploring neighborhoods, and connecting with clients.
Agent as the Focal Point: Each ad was built around Amplify’s agents. By putting faces to the brand, we built credibility and made the brokerage feel personal, not corporate.
Editing for Social Media: With engaging hooks, fast pacing, and clear calls-to-action, we ensured the final videos were optimized for Instagram and Facebook ads, as well as organic reels and posts.
The Result
The finished campaigns gave Amplify more than just polished ads — they gave their audience a clear sense of who Amplify is: a people-first brokerage with agents who care.
By scripting strategically, filming locally, and keeping agents front-and-center, Amplify’s ads now:
Speak directly to relocation buyers with reassurance and simplicity.
Connect with local buyers by showcasing true neighborhood expertise.
Strengthen Amplify’s brand presence across three states.
Why It Matters
In real estate, people hire people. By highlighting the Amplify agents — not just listings — these ads build long-term brand trust while driving immediate leads.
At Seven Summit, we’re proud to help Amplify create ad campaigns that reflect who they are: authentic, approachable, and growing fast.
